CVS shopping

This eyeshadow, from the brand Physicians Formula, caught my eye. It was obvious they were going for the sex appeal, after all, it was from their "Sexy" line, and was named Sexy Booster Oh So Sexy Eye Shadow Quad. The overall idea marketers were probably going for when putting this on the market was that by wearing their eye shadow, you would become totally sexy. As if the name doesn't make that obvious enough, each of the four eyeshadow colors has a different design on them. The first has a corset, the second has lips, the third a tight dress, and the fourth; shoes. All of these connote sex or parting, which is exactly what the brand is telling you you'll be great at when you get this eye shadow. The marketers of this eye shadow seemed to be trying to appeal to pathos, by trying to make the targeted audience, teens and young adults females, feel not only that they need to have sex appeal, but that this will give it to them. They also employ logical fallacies like false cause, because even if someone uses this eye shadow, that most likely won't transform them into a sex goddess. They also use black and white, by implying that sexy people use this product, and if you don't use it, you aren't sexy. There is no in between.